B2B SEO Strategy - Marketez

SEO Case Study

233.6% Growth in Rankings and Traffic — Enabling international expansion

In just 12 months, we achieved a 233.6% increase in organic traffic and Google rankings, supporting this UK-based company specialised in payroll services and tax assistance in expanding into new international markets.

Background & challenge

At the start of the collaboration, the client came with an ambitious goal: to double their organic traffic and keyword visibility within one year, a bold challenge in an already saturated and highly competitive industry.

Initial Data:

Payroll and tax assistance
Target market: United Kingdom
Initial organic traffic: ~2,500 monthly visits
Initial keyword rankings: ~2,800 keywords

The goal was not only to increase visibility in the UK, but also to build a strong organic presence internationally, across multiple continents. This required a strategic and scalable SEO framework, designed for both immediate performance and long-term sustainability.

Strategic approach

Following a detailed analysis of the domain, competitors, and international markets, we developed a custom SEO strategy designed to support sustainable growth and lead generation.

Key actions included:

Technical SEO fixes to ensure site health and proper indexation
On-page optimization, including improvements to site architecture and key pages
Editorial content plan for the blog, targeting both long-tail and high-volume keywords, covering the entire inbound marketing funnel
Programmatic SEO to efficiently scale keyword coverage across international markets
Interactive tools such as a tax calculator, which improved both user experience and backlink potential

Value in business

Visibility and authority

We increased organic visibility by +233% in 12 months, securing top positions in Google and earning mentions on high-authority websites.

International expansion

We supported entry into markets such as Germany, and the Netherlands through SEO content. International traffic increased significantly.

Qualified leads, not just traffic

We attracted relevant visitors through SEO optimized content and generated a significant increase in organic leads for the company.

Key takeaways and lessons learned:

Ambitious growth is achievable with a tailored, data-driven SEO strategy.
Ongoing monitoring and iterative analysis are essential for maintaining performance and driving continuous improvement.
Technical optimization, content creation, and programmatic tactics can accelerate growth even in highly competitive industries.
Cross-functional collaboration is vital when working with global teams.
For high-value B2B companies, a strategic investment in SEO can deliver significant ROI and support international expansion.

When executed correctly, SEO becomes more than just a visibility channel, it becomes a growth engine for B2B expansion.