How to get your Fintech brand visible and trusted without ads?

Summary:

AI assistants and search engines are increasingly shaping how consumers choose fintech products. If you want your brand to be mentioned, and trusted in AI answers, you need to appear on the platforms they pull data from most often.

Here’s the 5-step checklist:

Reddit → Engage in finance subreddits, answer questions authentically, and host AMAs to spark organic mentions.
Wikipedia → Build notability with Digital PR and secure a page or mentions on related fintech/finance articles.
YouTube → Publish tutorials, product explainers, and collaborations with finance creators optimized for SEO.
Yelp & Reviews → Claim profiles, encourage reviews, and respond to feedback to boost trust signals.
Google → Strengthen SEO with authoritative content, structured data, and E-E-A-T compliance for YMYL topics.

Focus on these five areas, and you’ll increase both your brand visibility in AI answers and trust with potential customers, without relying on expensive ads.

Growing the visibility of your fintech brand can be quite challenging, especially at the beginning.

You have to build trust in order for people to buy your product, as you are talking about their money, the regulations change all the time and it’s difficult to get approved by authorities, the market is already saturated and the cost per acquisition is extremely high. Not to mention that, after you pay so much to acquire a client, you have the so-called hunters, who will negotiate their credits or “fly” immediately after a better offer.

So, marketing for fintech involves high costs, lots of regulations, and trust issues.

How can you overcome all that and increase your fintech visibility?

Well… it’s not all bad news.

Digital adoption has passed the tipping point, with 73% of banking interactions happening online. Consumers trust fintechs as much as banks, and 41% say they’re planning to expand their use of fintech products. So, your mission is to be there when they are looking for your services online.

How do you do that? With the increasing usage of AI, it might be easier now.

How AIs work and how they mention brands

AIs “work” by processing information and identifying patterns from vast amounts of training data, which allows them to generate text, answer questions, or perform other tasks. They “mention” brands by synthesizing information from their training data, which includes countless online sources, and citing authoritative content with clear source attributions increases the likelihood of a brand being mentioned in an AI-generated answer.

There are plenty of studies online that analyzed what kind of sources AI uses for generating answers. Among the domains that are the most frequently appearing across the four LLMs (AI Mode, AI Overviews, ChatGPT, and Perplexity) are UGC content sites (Reddit), followed by Wikipedia, and YouTube.

In this article, I’m going to show you how to make your brand visible on these platforms, in order to be mentioned by AIs, increase trust, and generate more leads.

Reddit

Reddit is one of the most cited UGC platforms in AI answers, especially when people are asking for recommendations like “What’s the best budgeting app in Europe?” or “Which fintech offers the lowest international transfer fees?”.

To leverage Reddit:

Engage in niche communities such as r/FinTech, r/PersonalFinance, or local subreddits where users discuss banking and financial products.
Answer questions honestly and with transparency — users on Reddit dislike aggressive promotion but value expertise and practical insights.
Encourage organic mentions by building a community around your brand. You can host AMAs (Ask Me Anything) with your founders or product experts.
Seed long-form content — success stories, comparison posts, or unique takes on industry news, these get cited more often than short comments.

The more your fintech brand appears in authentic conversations, the more likely it is to surface when AI tools scan Reddit threads for trusted opinions.

Wikipedia

Wikipedia is considered a highly authoritative source for AI models. If your brand has a Wikipedia page, you significantly increase the chances of being cited in AI-generated answers.

But getting a page approved isn’t easy, you need:

Notability: Your brand must have coverage in reliable, independent publications (Digital PR is key here).
Neutral tone: The content cannot read like marketing material. Stick to facts: founding year, funding rounds, products, partnerships, awards.
Citations: Every statement must link to a verifiable source (press releases, news articles, interviews).

Tip: If your brand isn’t yet eligible for a full page, you can aim for mentions on industry related Wikipedia pages e.g., “digital banking in Europe” or “payment processors.” These references still matter for AI visibility.

YouTube

YouTube is both a consumer search engine and a trusted source for AI. People search for “how to use [fintech app],” “best ways to save money,” or “alternatives to traditional banks,” and videos often get pulled into AI answers.

Here’s how to optimize:

Create educational content — tutorials, explainer videos, case studies of how your product solves real problems.
Leverage SEO for YouTube — optimize titles, descriptions, and transcripts with your core keywords (e.g., “best digital wallet for freelancers”).
Collaborate with finance creators who already have audiences, a partnership video can give you visibility faster than building from scratch.
Add credibility signals like customer testimonials or expert interviews to increase trust.

The more your brand owns educational and review style content, the higher the chances of being quoted by AI tools referencing YouTube.

Yelp

Yelp might not sound like an obvious platform for fintech, but it is surprisingly influential for local fintech services, loan providers, tax consultants, and even niche financial products. More importantly, AI tools often pull review-based insights from Yelp, Trustpilot, and Google Reviews.

How to use Yelp:

Claim and optimize your profile with accurate business details.
Encourage happy clients to leave reviews (within compliance rules).
Reply to feedback professionally to show reliability and transparency.
Highlight local relevance if your product has a geographic focus (e.g., lending in a specific city or region).

A strong review profile across Yelp and similar platforms gives you a better chance of being referenced by AI as a “trusted provider.”

Google

Google remains the backbone of digital visibility. Even though AI assistants are growing, Google’s Search Generative Experience (SGE) and AI Overviews are directly pulling answers from indexed sites.

For fintech brands, this means:

Invest in SEO — publish guides, comparisons, and educational resources around your services (e.g., “how to choose a mortgage as an expat”).
Structured data — use schema markup to make your content machine-readable (FAQ, HowTo, Review schema).
Reputation management — ensure your brand appears in “Top 10 fintechs” lists, news outlets, and comparison sites.
E-E-A-T signals (Expertise, Authoritativeness, Trustworthiness) — highlight expert authors, certifications, and compliance to stand out in YMYL (Your Money Your Life) topics.

Google is still the most consistent way to “train” AI on your brand, since much of its data feeds into AI models.

Conclusion

Getting visibility as a fintech brand without relying on ads isn’t easy, but it’s possible if you adapt your strategy to where trust is built today.

AI tools are increasingly shaping how consumers discover, evaluate, and choose financial products. By strategically positioning your brand on platforms AI trusts, Reddit, Wikipedia, YouTube, Yelp, and Google, you can increase both visibility and credibility.

In fintech, visibility brings awareness, but trust converts users into loyal customers. By combining authoritative content, community engagement, and positive reputation signals, you set the foundation for being mentioned not only in AI answers but also in the minds of your target customers.